17 m² · 1 guest
Solo Room
Made for solo travellers looking for a quiet, well-considered room in the centre of town. King bed, a quiet window, rain shower.
Herzl 10 · Rothschild corner · Tel Aviv-Yafo
Luxury stays, with creative soul.
Thirty-four rooms inside a 1935 Bauhaus building on the corner of Herzl and Rothschild. Not the biggest hotel in town — the most considered. Quiet elegance, details someone actually thought about, a team that remembers your name and your coffee.
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01 — The House
A boutique hotel beside Rothschild.
Welcome to the perfect launch point for the Tel Aviv experience — elegant, grown-up, unapologetic. From the bars and galleries to the most beautiful people and the wildest nights — it all happens here, just outside the door, at the hottest junction in the city: Herzl meets Rothschild Boulevard.
The interior was designed by Israeli architect Karem Shneor as a contemporary homage to Bauhaus — inspired by the building the hotel lives in. Beyond the exceptional location, which puts performances, galleries and year-round cultural events within walking distance, our team in every layer of service turns every stay into something personal and precise.
34
Rooms & Suites
1935
Year Built
Rothschild
× Herzl corner
02 — Rooms & Suites
Four walls. Thirty-four stories.
Thirty-four rooms and suites designed in a contemporary language — hosting and overnight stays at the highest, most private level in the heart of the city. Five room types to choose from, each with a glass bath, an external shower and a handful of details that dissolve perfectly into the Tel Aviv skyline.
17 m² · 1–2 guests
Classic Room
A standard room in Bauhaus-inflected design — made for an urban weekend in the centre of town. Everything you need for the holiday, nothing you don't.
22 m² · 2 guests
Deluxe Room
Wider king bed, generous footprint, a softer night-time light. The room we would book on a Thursday night in our own city.
28 m² · up to 3 guests
Studio Suite
A generous junior suite for up to three, or for couples who like to breathe. Separate seating, a double window, morning light.
Signature
38 m² · private terrace
Terrace Suite
A quiet, luxurious experience on the top floor. A striking Bauhaus terrace with a panoramic view of Tel Aviv — the room people fly in for.
03 — The Restaurant
Chef Restaurant · Opening Soon.
theodor's new chef restaurant will open on the ground floor of the hotel soon. Warm Mediterranean cooking, an Israeli breakfast, Israeli wine — open to hotel guests and the wider city. More details to come closer to the opening.
Soon
Breakfast
Soon
Weekend Brunch
Soon
Dinner
04 — Secret Bar
A secret bar. Opening soon.
Behind a small door on the ground floor — an intimate bar nobody knows about. A short cocktail list, vinyl on low volume, natural wine, and one corner per guest. Official opening soon — details to the quiet list.
05 — Spa
A spa, opening soon. Quiet, by design.
A small spa with two treatment rooms, a dry sauna and a quiet drinks corner. Massage, facials and body treatments by appointment — for hotel guests only. Opening soon; join the quiet list to hear first.
06 — Heritage & Design
1935. A building with memory.
In 1935 the building was designed as an International-Style office block by architects and engineers Yosef Keshen and Elisha Shimoni. The Herzl 10 façade was shaped by several architects working in parallel — producing a unified modernist frontage where Rothschild Boulevard meets it on one side and Lilinblum Street on the other.
In 2022 the building became a boutique hotel after a full restoration led by architect Karem Shneor. Original floors and details were carefully uncovered — terrazzo floors, iron railings, concrete ventilators — and paired with a new language of brass, walnut, linen and warm light.
1935
International. Keshen & Shimoni design the building as offices in the Bauhaus-International style, part of the White City.
2003
Declared. The White City of Tel Aviv is declared a UNESCO World Heritage site.
2022
Restored. Architect Karem Shneor leads a full restoration — uncovering original detail, layering a new language.
2024
Rebrand. The hotel becomes theodor — a new visual identity, 34 rooms, a chef restaurant opening soon.
07 — The Neighbourhood
Herzl 10. The centre of it.
Rothschild-Herzl is the most central corner in town — the perfect base for a day or a night out, where you’ll soak up authentic Tel Aviv. Just a few steps from the hotel and you are in the beating heart of the city: galleries, bars, culture, the sea.
Sea
Rothschild
Neve Tzedek
Carmel Mkt
Florentin
Five curated neighbourhood walks, each ten minutes or less from the front door:
01
Rothschild Boulevard Bauhaus architecture, Café Landwer, the evening stroll
5 min
02
Carmel Market Produce, fish, hummus, noise, the city alive
6 min
03
Neve Tzedek Suzanne Dellal, small galleries, cobbled lanes
9 min
04
The Mediterranean Banana Beach, Thursday sunrise, Friday sunset
12 min
05
Florentin Street art, natural wine, the after-dinner crowd
8 min
08 — Moments
The house, in pictures.
Real photography from the hotel — no stock, no lifestyle clichés. Just the rooms, the light and the quiet moments in between.
a quiet
luminous
room.
luminous
room.
09 — Voices
What guests say, once they get home.
Unedited notes from recent stays. We read every one.
The best small hotel I've stayed in Tel Aviv. Every detail considered, none of them loud. I slept like I was on holiday from holiday.Elena R.·Zürich·March 2026
★★★★★
The team made me feel at home the moment I walked in. And the room — so quiet, so beautifully put together.
Jonas K. · Berlin · February 2026
★★★★★
The team makes you feel like a friend staying over. We're already planning the next visit.
Avital M. · Jerusalem · January 2026
★★★★★
Design people: this is the hotel you've been looking for in Tel Aviv. Bauhaus bones with a warm soul.
Mikael A. · Stockholm · December 202510 — Your stay
Come stay a while. Leave taller.
Thirty-four rooms fill quickly — especially on weekends. If you know your dates, reserve now. We'll take care of the rest, with a personal note before you arrive.